inDrive. Challenging Injustice

inDrive lets people agree on a fair price instead of accepting an algorithm's. We rebranded the Mountain View-based mobility and services platform around a highlighter that picks out what matters and crosses out unfairness.

inDrive wanted an evolution, not a revolution, and one brand in every market. The old look worked against that: green on everything, a display font that tired the eye and missed scripts, photos that smiled like stock, services you couldn't tell apart. And hundreds of designers worldwide would apply whatever we made.

Ride-hailing looks cold and automated, so we gave inDrive a human hand. The marker underlines, connects and crosses out across layouts, sketch illustrations and lettering. The green got brighter, white became warm milk. Type studio BureauBukv refined the logo and drew the «Fair deal» lettering in local scripts from Arabic to Malay; inDrive's own illustrators draw in the style we set.

Our most crafted ideas died in the stress test: they only survive in their authors' hands. We kept a small toolkit and four display and three text typefaces that cover every script. Teams first felt they'd lost expressiveness, then got speed and consistency.

inDrive now runs in 48 countries and more than 1,000 cities, has passed 400 million downloads and grew revenue 31% in 2025 as it moved from rides into delivery, freight and groceries.

“Every touchpoint has to deliver harder. Distinctiveness is one of our sharpest tools for that.” — Mikhail Chernyshev, Global Brand Director, inDrive

Red Dot 2026 — Brands & Communication Design

Dozens of markets, hundreds of designers, one pen? Tell us about your task.