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Border Zero services: strategy, branding, advertising, digital

Strategy
pie

Why does it matter?

Without a clear direction, even the most beautiful brand goes unnoticed. We craft strategies that turn brands into industry benchmarks.

How can we help?

  • Brand platform

    We build the foundation needed for sustainable growth of any brand.

  • Research

    We talk to people to identify their pain points and feelings.

  • Brand Story

    We've created a framework that finds a brand’s role in solving audience challenges.

  • Creative strategy

    We pinpoint the key problem that makes campaigns touch hearts and drive sales.

pyramid

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  • For

    Of a United Disunited Kingdom, divided by dreams, beliefs, and ways of life

  • We are

    United by passion

  • Suggesting

    To spend a second honeymoon with pizza

  • Because only we

    Π‘ombined restaurant-quality Roman-style pizza with the price and delivery speed typical of fast food.

Dodo Min
  • For

    a young couple who, while choosing an apartment in a new development, came across an overwhelming amount of negativity and horror stories from bloggers and other buyers

  • We are

    myth destroyers

  • Offering

    a sense of predictability and reliability

  • Because only we

    have digitized the apartment-buying process, making it transparent, clear, and predictable

Samolet Min
  • For

    CFOs struggling to keep up with the pace of change

  • We are

    a source of constant innovation

  • Offering them

    readiness for tomorrow

  • Because only we

    provide a wide range of constantly evolving financial services β€” from multi-currency digital banking to comprehensive payment processing including the latest crypto

Unlimint
Branding
pizzaman

Why does it matter?

In an information-overloaded world, a strong brand is needed to capture attention. We create brands that not only stand out but also transform businesses.

How can we help?

  • Design Audit

    We analyze your situation and goals, then propose optimal design strategies.

  • Brand from scratch

    We find resonant stories and give them visual form.

  • Rebranding

    We refresh existing brands, preserving their heritage while boosting their relevance.

  • Interactive guidelines

    We build living brand guides that evolve with your brand.

  • Packaging design

    We turn everyday products into objects of desire, both on the shelf and online.

avocado
Dodo Preview

Digital

Outdoor

Rebranding

Identity

Merch & print

Packaging

πŸ† Awards

Digital

Outdoor

Rebranding

Identity

Merch & print

Packaging

πŸ† Awards

Dodo UK. Fast gourmet

W Preview

Naming

Merch & print

Animation

Packaging

πŸ† Awards

Naming

Merch & print

Animation

Packaging

πŸ† Awards

Workaholic. Cold brew for workaholics

Un Preview

Identity

Brandbook

Digital

Merch & print

Animation

B2B

Identity

Brandbook

Digital

Merch & print

Animation

B2B

Unlimint. Ready for tomorrow

Stl Preview 1280 720 2

Rebranding

Merch & print

Packaging

Animation

Identity

πŸ† Awards

Rebranding

Merch & print

Packaging

Animation

Identity

πŸ† Awards

STL Lab. Jewellery written in code

Advertising
leo

Why does it matter?

To stand out in the noise, you need to be subtle. Among the subtle, be bold. We help find the right balance and create campaigns that capture attention.

How can we help?

  • 360ΒΊ campaigns

    We develop omnichannel campaigns that cover every point of contact with your audience.

  • Brand advertising

    We transform positioning slides into compelling visual stories.

  • Tactic campaigns

    We create content that not only grabs attention but also drives action.

  • Creative supervision

    We won’t leave you alone with production β€” we help deliver a ready-to-air product.

flower
Samolet 1280x720

Film

Outdoor

Packaging

πŸ† Awards

Film

Outdoor

Packaging

πŸ† Awards

Samolet. New dreams

tate-symphony-of-hospitality-ad-preview

Film

Outdoor

πŸ† Awards

Film

Outdoor

πŸ† Awards

TATE. Symphony of hospitality

Samolet Image 1280x720

Strategy

Film

Strategy

Film

Octa. Lucky to have

Samolet Image 1280x720

Strategy

Digital

Outdoor

Film

πŸ† Awards

Strategy

Digital

Outdoor

Film

πŸ† Awards

Samolet. Without adventures

Digital
hands

Why does it matter?

Seems like you’re online β€” we help brands show up where people are.

How can we help?

  • Viral reels

    We create short videos that grab attention and spread organically.

  • VFX/CGI content

    Mixing iPhones with polygons to grab attention and supercharge engagement.

  • AI-content

    Artificial intelligence is a tool that can provoke natural feelings when in right hands.

robot

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Numbers
that speak

2,5Ρ…

A 2.5Γ— increase in conversions on the corporate website following the repositioning and rebranding of the fintech company Unlimint.

Unlimint Min

β„–2

Samolet climbed to second place in brand awareness among Russian developers as a result of three years of brand relaunch efforts. For comparison, in 2019 the brand ranked β„–8.

Samolet Min

2Ρ…

A twofold increase in sales (in monetary terms) following the repositioning and rebranding of the Dodo Pizza restaurant chain for the UK market.

Dodo Min

2Ρ…

A twofold increase in the key metric DAU (Daily Active Users) after launching the advertising campaign with the new positioning of Yandex Services.

Yandex Min

9Ρ…

A 9Γ— increase in targeted-ad conversion rates after rebranding ATOL, the retail-tech market leader.

Atol Min

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