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Dodo UK. Fast gourmet
Relaunch of Dodo Pizza for the UK
When rebranding Dodo in the UK, our goal was to contrast — and at the same time unite — the best of both worlds: restaurants and fast food. This led to the concept name Fast Gourmet: a place where delicate pizza on airy Roman dough with premium ingredients like lobster and mango meets the benefits of fast food — affordable prices and 30-minute delivery.
The product concept inspired a unique dual design, where black meets orange, serif meets sans serif, and classical engravings pair with playful doodles. The result is a visual identity that bridges styles, ideas, approaches — and, of course, different kinds of people. After all, there is no force more unifying than the love of pizza.
Creative
Alexander Bozhko
Creative Director
Ivan Dergachev
Creative Director
Lidiya Kapysh
Design Director
Alexandra Chushkina
Designer
Ivan Dergachev
Copywriter
Nikita Krokodilov
Copywriter
Ksenia Lazareva
Copywriter
Alexandra Chushkina
Illustrator
Mikhail Danilov
Illustrator
Alexander Zakharov
Motion & 3D Designer
Daria Batamirova
Strategist
Alexander Bozhko
Strategist
Ivan Dergachev
Strategist
Maria Chechelova
Account Director
Elena Savina
Project Manager
Client
Kirill Vyrypaev
Head of Dodo Pizza UK
Mikhail Chernyshev
Marketing Director
Ekaterina Landyreva
Project Manager
Ekaterina Korchikova
Marketing Communications
Simran Kaur
Marketing Communications
Sergey Lapukhin
In-house Designer
Lucy Farrington-Smith
Local Copywriter
55
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