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Unlimint. Ready for tomorrow
The Fintech of the Future
Unlimint is a global fintech company, formerly known as Cardpay. Today, it is a leader in the online payments market, supporting hundreds of payment methods. In the future, Unlimint plans to create new services for innovative businesses, digital retail, and other sectors.
The brand platform “Ready for Tomorrow” reflects the company’s vision: to serve as a guide for companies undergoing digital transformation or for innovators venturing into the uncharted waters of emerging markets.
The identity is built on three pillars.
The first is a bold and futuristic display typeface, Nekst by Type.Today. The second is a bright and energetic neon green. And finally, a vast number of graphic elements symbolizing constant renewal. Even the perfectly symmetrical logo itself resembles a preloader.
People are the company’s main resource. If they are curious, smart, flexible, and ambitious, they are Unliminters.
As part of developing the HR brand, we formulated the EVP, expanded the brand’s visual language, and created numerous unique design elements — from a sticker pack to the Ready for Tomorrow Kit for new employees.
Creative
Ivan Dergachev
Creative Director
Alexander Bozhko
Creative Director
Lidiya Kapysh
Design Director
Elena Savina
Project Manager
Maria Chechelova
Account Director
Anya Pazyuk
Designer
Irina Vasilieva
Design
Natasha Kuchishkina
3D-designer
Igor Starkov
UI-kit
Valeria Mikhaylover
Digital designer
Maria Yudina
Artist Illustrator
Roman Kosov
Director
Client
Sergey Denisov
Marketing Director
Elena Buzovskaya
Digital Marketing Manager
Sasha Yagnyuk
Head of Brand Design
Nadya Ivanova
PR-manager
Natalya Dengina
Product Marketing Manager
30
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