Finom. Own the spotlight

Finom is a European all-in-one business account for freelancers and SMEs: banking, invoicing and accounting in one app. Can a business account be loud, joyful and still trusted with money? Finom’s new identity answers with a spotlight.

Finom wanted to give entrepreneurs back the joy of building. Founders start with a spark and lose it under invoices, taxes and a to-do list that grows faster than the business. Finom’s old look, with elegant type, gentle colours and a plain uppercase logo, was trustworthy and quiet: the category’s usual answer to money, and just as forgettable.

We put the entrepreneur in a spotlight. Finom’s pink, pushed hot, becomes the light itself; everything around it goes black. Headlines are set in heavy compressed capitals, and the copy has a wink: “Turn your to-do into ta-daaa.” “There’s nothing stoppink you now.” “You built this. Own the spotlight.”

The spotlight runs through a Visa Business card with a light-spot print, social templates built on customer portraits, outdoor posters, office branding, merch and logo animation. The uppercase coral logo became a lowercase finom wordmark, and the app icon sets Finom’s F in the spotlight.

Finom unveiled the identity in September 2025. Since then it has grown from over 125,000 customers to over 200,000 entrepreneurs across Europe.

“Entrepreneurship is an endless source of energy! … We wanted Finom to capture that feeling and turn it into a brand system.” — Roman Bukh, brand director, Finom

Red Dot 2026 — Brands & Communication Design

Selling money and tired of looking safe? Tell us what you’d put in the spotlight.