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Bitfury Clarke. Measured by success
Size doesn't matter
Bitfury is known for its innovations in both software and hardware, including products for cryptocurrency mining. The new device, the Bitfury Clarke ASIC, is larger than competing solutions. However, it delivers the highest performance metrics for Bitcoin mining systems.
Our goal was to shift attention away from the product’s external characteristics and toward its efficiency, performance, and return on investment. We used a simple, emotional comparison with hiring new employees to highlight the product’s inclusivity, diversity, and effectiveness. The new chip was introduced by a judge, a DJ grandma, and even a giraffe wearing a headset.
Creative
Ivan Dergachev
Creative Director
Oleksandr Bozhko
Creative Director
Lydia Kapysh
Art-director
Client
George Givishvili
Chief Marketing Officer
Nechiporuk Victoria
Director of Product Marketing
Sergey Denisov
Brand Strategy&Creative Lead
Henry Monzon
Chief Revenue Officer
Alexander Perchikov
Product Director
Andrey Fedorov
Product Owner
John Mercurio
Acting Chief Communications Officer
Rachel Pipan
Senior Communications Manager
Electric Sheep Film (production)
Petr Storozhenko
Director
Nikita Kuzmenko
DOP
Andrey Kopots
Executive Producer
Nikita Kukoba
Producer
Sergey Voronin
Producer Asst
Sergey Voronin
1st AD
Evgeny Shtuchka
Casting Director
Ivan Cherevko
Art Director
Svetlana Tsilik
Style
Victoria Ilyakh
Make-up
Yuri Reznicenko
Editor
Sounds Like a Plan (sound production)
Phil Alexandrov
Music
Ilustra (postproduction)
Katerina Duda
Executive producer
Irina Grushevskaya
Producer
Bogdan Khimchenko
Head of post production and animation
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